Measuring key performance metrics related to churn and retention efforts
- Communicating with customers and support staff
- Collecting data about customer service trends
- Recording and responding to customer complaints
- Developing strategies to retain customers
Regardless of the industry, customer retention specialists leverage different tactics to provide a better customer experience, increase brand loyalty, and drive sales. Tracking customer data, setting up communication calendars, automating responses to inquiries, and managing loyalty and education programs are just a few customer retention tactics businesses use to delight and engage their customers.