We are seeking a skilled PPC Manager to join our team. As a PPC Manager, you will be responsible for managing and optimizing Pay-Per-Click (PPC) campaigns across various platforms. Your primary goal will be to drive quality traffic, increase conversions, and maximize return on investment (ROI) for our clients. This is a full-time position with working hours from 1 pm to 10 pm.
1. Develop and implement effective PPC strategies and campaigns for clients, including keyword research, ad copy creation, and bid management.
2. Conduct thorough analysis of client goals, target audience, and competition to create tailored PPC campaigns that align with business objectives.
3. Monitor and optimize campaign performance, including click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
4. Conduct A/B testing and landing page optimization to improve campaign performance and maximize conversion rates.
5. Stay up-to-date with industry trends and best practices in PPC advertising, including search engine algorithms and platform updates.
6. Perform keyword research and competitive analysis to identify new opportunities and improve campaign targeting.
7. Track, analyze, and report on campaign performance metrics to clients and internal stakeholders.
8. Collaborate with cross-functional teams, including designers, copywriters, and developers, to ensure seamless campaign execution.
9. Stay informed about the latest PPC tools and technologies, and recommend innovative strategies to improve campaign effectiveness.
10. Provide recommendations for budget allocation and bid management to optimize campaign performance and achieve client goals.